CONTEXT
Laboratoires UPSA (Union de Pharmacologie Scientifique Appliquée), founded in 1935 by Dr Camille Bru in Agen, has embodied innovation and expertise in the healthcare field for almost 90 years.
Specializing in the management of pain, flu, energy, digestion and sleep, we have built a solid reputation across Europe with iconic brands such as Dafalgan, one of the most influential in Belgium.
Today, as part of the Taisho Pharmaceutical group, UPSA continues to strengthen its commitment to public health in Belgium, with the ambition to grow through new categories and the existing portfolio.
Our mission is clear: to meet the ever-changing needs of patients by offering effective and accessible self-medication solutions.
In this spirit of continuous innovation, UPSA recently broadened its horizons by teaming up with Nourished, a leader in personalized nutrition, and acquiring Serelys, a specialist in women's health. These strategic partnerships enable us to enrich our offering with even more targeted and innovative solutions, while remaining true to our primary vocation: improving the daily lives of everyone.
To make our “Conquest 2027” vision a reality, we are strengthening our marketing team with the position of Senior Brand Manager Women Health. Seize this opportunity to make a difference!
THE MISSION
Work in close collaboration with the Marketing team in order to:
•Shape the innovation & new launches marketing strategy in the Women Health field.
•Prepare launch plan (understand drivers for prescription and OTC purchase, key SKUs, forecasted sales) 6-12 months prior to launch in collaboration and alignment with Commercial operations, Finance, and Supply Chain departments
•Create marketing plans and define key strategic pillars supported by the development and promotion of effective communication and marketing material
•Lead in managing marketing activities (e.g. Cycle Meeting preparation, business reviews, consolidation of product forecasting, business case preparations) in collaboration with the Marketing Team, Commercial team & Scientific team
•Accompany the field force in the field to gain insights on how to best support them in their sales journey and identify/test marketing ideas
•Prepare briefings, coordinate and follow-up with external agencies to develop marketing material, market research
•Lead the brand planning process for HCP marketing & D2C activation
•Monitor competitive situation, market trends and broader environment: Provide information on performance, key competitors, market dynamics, pricing impact and customer/patient needs in preparation of key business reviews and management and/or regional ad-hoc requests
•Be actively involved in product development in relation to the market needs and opportunities
•Analyze and understand market performance of the focus products and develop short-term tactics to capture market opportunities in line with strategic pillars
•Responsible to coordinate the promotional budget, spent according to plan and priorities
•Establish strong working relationships with key internal stakeholders (UPSA International, Commercial team, Market Access, Regulatory Affairs, Medical department and Finance) as well as external customers (Healthcare professionals, Key Opinion Leaders, Consumers, Federal Agency).
•Challenge the status quo through new ideas, stakeholder dialogues and pilots. Drive continuous improvement.
•Create a digital identity for the brand. Develop website, Google Analytics & Social Media accounts
•Implement media & activation plan & launch a new creative campaign
•Create, monitor, optimize and report on multichannel campaigns, overseeing all aspects of campaigns. Manage all steps of the digital campaign set-up and implementation in collaboration with the Marketing team.
•Enhance customer engagement & experience using all types of digital touchpoints
QUALIFICATION REQUIREMENTS
·Master’s degree in marketing, commercial engineering, business economics, Finance, – or equivalent
·Ability to quickly learn & adapt to changing environment
·At least 3 years of experience within Marketing role in the pharmaceutical or FMCG industry
·Strong marketing/digital skills, able to think strategically, develop strong briefings whilst being pragmatical to ensure excellence in execution
·Have a growth mindset and Capacity to think outside of the box
·Strong strategic and commercial mindset
·Ability to collaborate at all levels of the organization and business oriented.
·Good analytical mindset – ability to drive project based on data
·Proactive, dynamic, can-do attitude
·Successful leadership projects and proven track record of working in a cross functional environment
·Passionate, Innovative, accountable with the right balance between speed, quality and risks, autonomous, proactive
·Good experience with MS Office
·Fluent in English, Dutch and French