Founded in 1935, UPSA is today both a mid-sized company with one of the largest pharmaceutical industrial sites in France located in Agen and a committed brand, present with patients and pharmacists for 90 years.
With its range of self-medication products and medical devices, UPSA enables patients to treat common everyday ailments. Its expertise covers six therapeutic areas: pain and fever (historical specialty), Cough & Cold and respiratory issues, digestion, sleep disorders, vitality, and women's health. UPSA embodies regional roots and the defense of a "Made in France" know-how that resonates internationally.
As the largest private employer in Lot-et-Garonne, the company brings together 1,941 employees and generates 2,500 indirect jobs. Present in 63 countries, primarily in Europe, French-speaking Africa, China, and Vietnam, UPSA exports more than 60% of its volumes internationally every year from Agen.
Since 2021, UPSA has been engaged in a strategic plan – Conquest 2027 – aimed at sustainably supporting the growth and development of the company. In 2024, UPSA achieved a revenue of 501 million euros.
In September 2024, UPSA received the B Corp certification, which recognizes companies meeting high standards of social and environmental performance, transparency, and accountability – making it one of the three pioneering companies in France to be certified in the health industry.
Join our Global Strategy & Innovation Marketing team and take the lead in shaping the future of our brands across international markets!
As part of the Pain, Cough & Cold, Digestion & Sleep categories team, you will drive the global development and strategic positioning of our portfolio.
🧾Main activities :
1. Define and Execute the Global Marketing Strategy
- Develop and implement the global vision and brand strategy.
- Define brand architecture and positioning across markets.
- Adapt brand platforms to fit regional and local needs while ensuring consistency.
2. Lead New Product Development & Innovation
- You will be at the forefront of identifying and launching high-impact innovations in collaboration with cross-functional teams:
- Build a compelling innovation strategy for your category.
- Conduct market and competitive analyses to uncover consumer needs and growth opportunities.
- Validate innovation concepts through consumer insights and market research.
- Develop business cases and validate financial feasibility (P&L, gross margin).
- Assess product feasibility with R&D, Operations, Regulatory & Medical teams.
- Define launch plans, including activation strategies and marketing toolboxes for local teams.
3. Drive Brand Communication & Engagement
- Develop and execute 360° communication campaigns in partnership with creative agencies (TV, digital, key visuals, etc.).
- Oversee the approval process for promotional materials to ensure alignment with regulatory standards
4. Ensure Strong International Coordination
- Maximize new product launch opportunities across markets.
- Provide strategic and operational support to subsidiaries and key partners.
✨ Requirements
- Master’s degree with scientific & marketing skills, with significant experience (+7 years)
- A proven track record in brand building, scientific communication, & product development.
- A previous background on drug products is mandatory
- Ability to lead and communicate cross-functionally
- High adaptability and willingness to rise to the challenge
- Strong sense of ownership and initiative
- Critical thinking, solution and results-oriented skills
- Rigorous and organized
- Excellent communication skills, both written and verbal
- Fluent in English, other languages would be appreciated.
- Computing (pack Office)